A CREATIVE AND ARTISAN WEDDING FLORIST
Welcome to my second Friday Feature – where, once a month, I showcase a business I think you might find inspiring for your wedding or celebration plans.* I know it's not always easy to find suppliers who are modern and artistic, and able to celebrate what makes you 'you', without compromising on style or quality – I hope you find these features helpful.
October's Friday Feature is the wonderful Zuzana and her business Fig & Flower. Based in Sussex, but covering the whole of the UK, Zuzana is a very talented and creative florist, with a focus on creating considered arrangements for style conscious couples. I asked Zuzana a few questions about her and Fig & Flower, so you can find out more.
Why do you do what you do?
“I’m a very visual person - everything that surrounds me has to be aesthetically pleasing. Creating pleasing moments and situations for people to look at or experience is what I love. I do this around my home, in my garden – where ever I go. (I have been known to rearrange shelves in shops to make the stock look better!)
I feel that what surrounds us has a big influence on how we feel, and what we feel, and so creating the perfect setting for someone’s wedding is the perfect way to express this need I have to place things a certain way. Learning about my client’s personalities, their lifestyle, what they would like, what they would like the guests to feel at their wedding – all of this helps me to tell their story through my chosen medium – flowers. But for me it’s more than just about the flowers, it’s everything. The candles, the light, the scent, the colours, the vessels. Everything must come together to create a perfect atmosphere and that makes me super happy.”
Which clients do you love to work with?
“I love working with couples who wish to create an amazing atmosphere on their wedding day. In a sense, we are often similar in the way that we all understand the power of all the components of the wedding and that the floral design is one of the pillars of the whole thing. I love it when people share their vision, what sort of vibe they wish the whole day to have, and then trust me to create the perfect floral design to deliver just that. I believe that flowers are one of the elements where you can inject most of your personality and couples who understand that are just the best. Meeting people at such an exciting time of their life is amazing.”
What has been your favourite project to date?
“It’s difficult to chose as it’s really the people behind each wedding that I remember and the memories I cherish. I have been very lucky to work on some awesome weddings. I loved dressing up an amazing stretch tent overlooking a vineyard in Sussex – beautiful family affair at the groom’s family home; but I also love historic venues, old houses with amazing porches and fireplaces!”
What would be your dream project?
“Dream project would be some amazing flower awesomeness, where someone would let me throw flowers and foliage at pretty much every aspect of their wedding. Wherever it would be we’d make sure that the floral styling is perfect for the venue, and time of year – seasonality is big part of my work – and that everything comes together, taking care of each detail. I would love to have more say about the linen, crockery, place setting etc. as all of that is extremely important to create the perfect setting.”
What does your average working week look like?
“I work from a studio at my home so I don’t have to travel far, which is handy. Monday and Tuesdays are usually admin days, it’s when I create proposals, work on planning and logistics for any future events. If I have a wedding at the weekend, from Wednesday onwards I am in the studio, conditioning flowers and then preparing all the designs. I go on a dog walk with our Schnauzer called Ziggy every day, I love being outdoors. I also must fit in school runs and club trips and the odd food shop – I try to be organised but on wedding days it’s tricky...good job my kids love beans on toast! I plan at least one outing a week, be it a client’s meeting, networking or just a catch up with a friend. It gives me the chance to leave the house and dress up a little as otherwise I would be wearing boots, jeans and an apron forever.”
What is the one most important piece of advice you always give a bride?
“I would always advise to stay true to yourself, let your florist create something that reflects your personality and embrace the seasons! I think you should be able to tell which time of year the wedding was just by looking at the flowers.”
What do you like to do in your spare time?
“I love having fun with my children and husband – family time is precious. Travelling is big on my list and probably what I spend all my money on – well that and shoes. I love shopping, do most of it online these days – it’s so convenient! I love hosting parties and our house is known as a bit of a venue amongst our friends and I love that. Reading is also my passion and I am trying to read at least 10 books a year. I love being out and about seeing things, be it in the woods or a city, but at the end of it I want to curl up in a super cosy lounging outfit (would have to be grey) in my lounge with the fire on and glass of wine.”
Zuzana is a great lady and her passion as an artisan florist clearly comes through in both the way she describes her work and the images of her arrangements. If you are looking for a creative wedding florist – be sure to take a look at Fig & Flower.
*Please note: I have not been paid by any business for promotion in a Friday Feature – I choose to feature their work because I feel their brand fits with Brambleolai's clients. I have not necessarily worked with the businesses personally and you should always thoroughly research suppliers to make sure they are the right fit for you. These posts are designed to inspire, inform, and introduce – not sell.